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Men’s Skin Care Sales Are Up 6% YTD in 2012

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By: TOM BRANNA

Editor

• Is today’s man more concerned with looking good from head to toe—and, more importantly, is he willing to invest in high-end skin care products to achieve that goal? Are more men willing to invest in products designed to treat and care for their skin? According to recent findings from The NPD Group, men’s skin care sales increased 6% year-to-date (January through July) 2012, generating sales of $45.5 million. In addition, NPD found that at least seven in 10 men are buy...

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